Idaho Bills

Adds to existing law to establish provisions regarding disclosure of artificial intelligence communications.

Artificial Intelligence has advanced to the point where it becomes difficult to distinguish real voices from AI generated voices and the source of information and advice. This legislation requires that when AI is used in communications in trade or commerce, the communications must be clearly and conspicuously disclosed as being AI generated and if a consumer reasonably believes the communications are from a human when they are not, then the communications are unfair and deceptive. A consumer damaged by this conduct may recover actual damages or $1000, whichever is greater. Actual damages include the value of the consumers time in resolving an issue caused by the misleading conduct. The Attorney General is authorized to seek injunctive relief and a minimum civil penalty .